This V Festival live webcast lasted two days and had 3.5 million views.
Geo-blocking was used so that only viewers from the UK could see the V Festival live webcast.
|Viewers were not able to view the live stream without first viewing the 30 second commercial.
This was clickable with the link going through to the Nokia OVI store website.
See the screen shot of the pre-roll Video Advert below.
|At 30 minute intervals throughout the Webcast clickable ads appeared at the bottom of the video for a short time.
If clicked they took interested viewers to the advertisers' websites to make purchases.
Screenshot showing video on the website plus advertisement.
|Video Ad preroll|
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